Where AI Product Strategy Meets User Experience
Learn how to build AI products people actually want. Frameworks for turning ML capabilities into intuitive experiences. Insights on prompt design, agentic UX, conversational interfaces, and the invisible work that makes AI feel effortless. From 34 shipped products. $500M in ROI. 6 books. 16 years in the trenches. Join 15,000+ product leaders, designers, and AI builders. Weekly.
Featured Posts
AI Is Flipping UX Upside Down: How to Keep your UX Job, and Why Figma is a Titanic (It’s Not for the Reasons You Think)
We have been talking about the coming demise of Figma for a couple of years now, and it seems clear: Figma and Figma-centered workflows are over. But it’s not for the reasons you'd think.
Archive
CES 2026: Boring AI Is Winning, Fast Money Is Circling, and Most Leaders Aren't Ready
I walked 14 miles of the show floor at CES 2026. Gave a talk on advanced prompting. Talked to VCs, founders, consultants, AI leaders. 5 patterns emerged. All of them point in the same direction. Most companies are walking the other way.
Stop Building Streetlamp Models: The Decision-First Framework for AI Products
Forbes estimates that 85% of AI projects fail to deliver real business outcomes. The common thread in those failures? Teams answered the wrong question. Here's the AI-Question Framework, a tool for driving AI value through picking the right question to help your team avoid the 85% AI death-trap. (By Núria Badia Comas, Guest Author)
When Engineers Say 'It's Beyond Your Understanding,' Here's What They Actually Mean
One engineering leader said this to me on a project 9 months behind schedule. After 34 AI projects, I knew what it actually meant: the problem wasn't the engineers—it was a broken requirements process no one had caught yet.
AI Snowflake: Stop Asking the Wrong AI Question
One of the most common ways projects go sideways is by asking a question that AI cannot answer—or worse, one that doesn’t actually deliver ROI.(AI Snowflakes: short, focused UX for AI insights. Quick provocations designed to spark thinking and sharpen strategy, in under a minute.)
