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The rebrand (and an opportunity)
After 16 years and 34 AI products, I'm shifting focus. Why? Because 85% of AI products fail—and I got tired of watching it happen and did something about it. New newsletter. New mission. And a way for you to help (that also makes you look good).
Greg Nudelman
December 09, 2025
UX for AI is now Snowball Sprint.
Snowball Sprint: A framework for building AI products your customers want to buy™
Here's the short version:
85% of AI products fail. After 16 years and 34 AI products shipped, I've seen why—and I built a framework that fixes it. Snowball Sprint takes companies from idea to validated POC in 3 weeks, with a 90% success rate.
This newsletter is evolving to serve the people who carry the weight of these AI bets: CEOs, CPOs, VPs of Product.
If that's you, welcome.
If that's not you, keep reading. (And don't worry—I'll still share UX-forward insights worthy of your hard-earned attention. That foundation isn't going anywhere. But my main focus is shifting to the executives making the AI bets.)
You've been in the room.
You've watched an AI initiative go sideways. Bad process. No user validation. Months wasted. And you've thought: "I could have told them this would happen."
But nobody asked.
Here's your chance to be the person who brings in the fix—before the next one fails.
Know a CEO, CPO, VP of Product, or Head of AI who's stuck on an AI initiative?
Reply with their name and what they're stuck on. I'll take it from there.
You're not doing me a favor. You're becoming the person with a network that solves real problems.
Thanks for helping.
—Greg
Greg Nudelman, Principal AI Advisor & Founder, Snowball Sprint Consulting SnowballSprint.com
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