UX for AI

Hot Take from RSA: We are So Screwed

RSA: adversarial OpenClaw attacks ramped up by the factor of 10-20X. Most vendors? Selling the same human-in-the-loop AI to make Jira tickets as last year. Here's my podcast on what we actually need to ship to survive the next 5 years.

Books sold out at SXSW. The certification cohort is still open. Tomorrow the price goes up 50%

Our 5th SXSW workshop sold out — then kept selling. Twice the room this year. Still twice the people waiting outside.

UX for AI Certification — Founder Cohort

The job market for designers has split. A small group is leading AI product strategy. Everyone else is competing for the same shrinking pool of traditional UX work.

I'm Going to SXSW — And I'm Bringing the AI Bullshit Detective

The Biggest AI Opportunity: An Open Letter to Anthropic

Accessibility. More specifically, mobile voice-to-text + memory management.

The rebrand (and an opportunity)

After 16 years and 34 AI products, I'm shifting focus. Why? Because 85% of AI products fail—and I got tired of watching it happen and did something about it. New newsletter. New mission. And a way for you to help (that also makes you look good).

Stop Building Streetlamp Models: The Decision-First Framework for AI Products

Forbes estimates that 85% of AI projects fail to deliver real business outcomes. The common thread in those failures? Teams answered the wrong question. Here's the AI-Question Framework, a tool for driving AI value through picking the right question to help your team avoid the 85% AI death-trap. (By Núria Badia Comas, Guest Author)

⚠️ 85% of AI Products Fail. Your Team Is Building One Right Now.

Snowball Design Sprint Framework helps you validate product-market fit in weeks instead of discovering failure after 6 months and $2M.

AI Snowflake: Stop Asking the Wrong AI Question

One of the most common ways projects go sideways is by asking a question that AI cannot answer—or worse, one that doesn’t actually deliver ROI.(AI Snowflakes: short, focused UX for AI insights. Quick provocations designed to spark thinking and sharpen strategy, in under a minute.)

Snowball Killed the Dev-Star: Stop Handing Off, Start Succeeding in the AI-First World

AI-first UX isn’t about pixel-perfect mockups — it’s about whether your product sinks or sails. Traditional 3-in-a-box Figma wireframes are the Titanic: they doom teams to Telephone Pictionary the moment AI behavior springs a leak. This guide shows UX designers how to roll the Snowball instead — a customer-centered, vibe-coded process that delivers working code prototypes from day one, shipping products customers actually want to buy.

Escape from the Figma Titanic, Part 4: Handling Response Encoding in Your RAG

In this article, I demonstrate how to extend your RAG registry to become production-grade by encoding response types and XML parameters. And we do it “pirate cook” style (with ducks!)

How to Be an Indispensable UX for AI Designer

(...and not go down with the Figma Titanic)