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UX Strategy

Stop Building Streetlamp Models: The Decision-First Framework for AI Products
Forbes estimates that 85% of AI projects fail to deliver real business outcomes. The common thread in those failures? Teams answered the wrong question. Here's the AI-Question Framework, a tool for driving AI value through picking the right question to help your team avoid the 85% AI death-trap. (By Núria Badia Comas, Guest Author)


AI Snowflake: Stop Asking the Wrong AI Question
One of the most common ways projects go sideways is by asking a question that AI cannot answer—or worse, one that doesn’t actually deliver ROI.(AI Snowflakes: short, focused UX for AI insights. Quick provocations designed to spark thinking and sharpen strategy, in under a minute.)


Snowball Killed the Dev-Star: Stop Handing Off, Start Succeeding in the AI-First World
AI-first UX isn’t about pixel-perfect mockups — it’s about whether your product sinks or sails. Traditional 3-in-a-box Figma wireframes are the Titanic: they doom teams to Telephone Pictionary the moment AI behavior springs a leak. This guide shows UX designers how to roll the Snowball instead — a customer-centered, vibe-coded process that delivers working code prototypes from day one, shipping products customers actually want to buy.


Escape from the Figma Titanic: Part 2 -- UXer’s Guide to Magic RAG
RAG (Retrieval-Augmented Generation) is a method for providing just-in-time content, enabling LLMs and AI Agents to answer users' questions and perform autonomous tasks. Recent advances in RAG make it a perfect Magic Carpet for ambitious user-centered UXers seeking to escape the sinking ship of pixel-pushing irrelevance. This article guides you through the process of creating RAG files step by step, so you can connect with your Data Scientists and start adding superior UX value today.



UX-for-AI Survival Kit I Wish I Had
A few weeks ago, I wrote in my first-ever viral ("iceberg") post: “AI is flipping UX upside down.” The response was overwhelming! 160,000+ of you clicked and lit up the comments, basically saying, “Greg – this 💯 resonates.” If you felt that post in your gut, you’re not alone. Our entire industry is experiencing a seismic shift. UX isn’t dead, but it’s being shaken to its core by AI – and we must adapt or risk going down with the ship.






