- UX for AI
- Topics
- Product Strategy



AI Is Flipping UX Upside Down: How to Keep your UX Job, and Why Figma is a Titanic (It’s Not for the Reasons You Think)
We have been talking about the coming demise of Figma for a couple of years now, and it seems clear: Figma and Figma-centered workflows are over. But it’s not for the reasons you'd think.

Today’s “DeepSeek Selloff” and What it Means for UX
Today, the stock market dumped shares of many AI companies on the announcement that DeepSeek V3 is disrupting the AI ecosystem. In this article, we unpack the tealeaves and suss out what this new development means to UX (and it’s plenty).


Storyboarding for AI-driven Products - Part 4: What sets the storyboards for AI-driven products apart?
In Part 4 we bring everything together and wrap it with a pretty bow and a final example, showing the importance of focus on the “what” and “why" and omitting as much of the interface as possible.




Storyboarding for AI-driven Products - Part 1: Why You Need a Storyboard for Your AI Project and Why You Should Draw It Yourself
In AI projects, we use storyboarding to effectively tell our story, and to communicate the project’s UX vision to users and stakeholders. Here's why you should draw yours using a pencil and not with ChatGPT or Midjourney.


STOP F*cking Up AI Projects (Avoid these 5 pitfalls)
A lot of folks say hindsight is 20/20, but personally, I love post-mortems. Seeing clearly how my team screwed-up in the past teaches me how to avoid creating the same messes in the future. According to Forbes, 85% of all AI projects fail. And knowing many of the ways the project might go wrong and being able to spot them early is what makes Greg a UX for AI expert. And speaking of messes...
