- UX for AI
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- Product Strategy
Product Strategy

Stop Building Streetlamp Models: The Decision-First Framework for AI Products
Forbes estimates that 85% of AI projects fail to deliver real business outcomes. The common thread in those failures? Teams answered the wrong question. Here's the AI-Question Framework, a tool for driving AI value through picking the right question to help your team avoid the 85% AI death-trap. (By Núria Badia Comas, Guest Author)






AI Is Flipping UX Upside Down: How to Keep your UX Job, and Why Figma is a Titanic (It’s Not for the Reasons You Think)
We have been talking about the coming demise of Figma for a couple of years now, and it seems clear: Figma and Figma-centered workflows are over. But it’s not for the reasons you'd think.

Today’s “DeepSeek Selloff” and What it Means for UX
Today, the stock market dumped shares of many AI companies on the announcement that DeepSeek V3 is disrupting the AI ecosystem. In this article, we unpack the tealeaves and suss out what this new development means to UX (and it’s plenty).






