💡Leadership Intensive Coaching

For product leaders (VP/Director/Senior PM) who want to master Snowball methodology

Typical Investment: $18,000+ (depending on scope and complexity)
Duration: 6-8 weeks
Best For: Individual VPs, Directors, Senior PMs wanting to bring methodology to their teams

What's Included:

Framework Deep-Dive (Week 1-4)

  • Bi-weekly 1:1 executive coaching sessions (90 minutes each, 4 sessions total)

  • Complete Snowball Design Sprint framework mastery:

    • Understanding why 85% of AI products fail (and how to be in the 15%)

    • Problem Framing tools (Value Matrix, Digital Twin, Storyboard)

    • Rapid Iteration cycle (Paper → RAG → Vibe Coding)

    • Customer validation methods (testing AI behavior, not mockups)

    • Building cross-functional collaboration (killing Dev-Star silos)

  • Real-world case study analysis (what works, what fails, why)

  • Framework certification materials

Custom Implementation Planning (Week 4-6)

  • Assessment of your specific organizational context

  • Stakeholder mapping and change management strategy

  • Custom implementation roadmap for your team/company

  • Identifying and addressing your unique obstacles

  • Pilot project scoping (where to start for quick win)

  • Communication strategy for gaining buy-in

Implementation Support (Week 6-8)

  • Weekly check-in sessions as you begin implementation

  • Real-time problem-solving on obstacles you hit

  • Coaching on facilitating workshops with your team

  • Guidance on handling resistance to change

  • Iterating on your approach based on what's working

Ongoing Access (60 days post-program)

  • Slack/email support for questions as they arise

  • Template library access (Value Matrix, Digital Twin, Storyboards, etc.)

  • Recorded workshop examples

  • Community access to other Snowball practitioners

Outcomes You Can Expect:

  • Complete mastery of Snowball Design Sprint framework

  • Custom roadmap for implementing in your organization

  • Confidence to lead transformation without ongoing consulting

  • Tools and templates to facilitate workshops yourself

  • Network of other product leaders using this methodology

  • Career positioning as AI-first product leader

This Program Is Right For You If:

✅ You're a product leader (VP/Director/Senior PM)
✅ You want to transform how your team builds AI products
✅ You're committed to learning and implementing (not just theorizing)
✅ You need implementation plan for your specific context
✅ You're ready to lead change in your organization

This Program Isn't Right If:

❌ You want done-for-you consulting (this is teach-you-to-do-it)
❌ You're not in a leadership position to drive change
❌ You won't have time to implement the learnings
❌ You're just curious (not committed to transformation)

Selected Testimonials

Not AI-Generated — you can find all of my 40 recommendations on my LinkedIn.

Nate (McConnell) Chen (UX Consultant | Strategist | Mentor) “During a webinar in 2013, Greg gave some advice on how to design user interface for mobile that’s more ergonomic. He have two options; C-swipe and corner nav. During a qualitative Guerrilla in-person test I had designed two prototypes; hamburger menu and Greg’s corner nav. The hamburger menu went unused; whereas, the corner nav was utilized. So, I convinced my team to move forward with the corner nav, making the tough strategic decisions for 4 nav items only. After deploying, corner nav increased new customer acquisition by 300% on mobile! I couldn’t thank Greg enough. His thought leadership profoundly changed the way my team perceived the value of UX Design and my career for the better. Here’s a link to the ol’ case study: https://www.behance.net/gallery/35280797/Mobile-UX-Design-Increases-Email-Signup”

Daria Siegel Kempka (Head of Design) “Greg's Designing for Mobile workshop at Marquette was the best hands-on workshop I've attended this year. In seven hours, Greg loaded us up with useful tools and design patterns sharing the knowledge he gained designing for firms like E-bay, Groupon, and Wells Fargo. He really knows his stuff. I highly recommend his workshop.”

Bryan Tinsley (Marketing Director) “Several years Greg did some consult work with Open Source on our site. His design suggestions, which included thumbnail images, helped conversion quite a bit. Soon our competition copied and, in some cases, upgraded their search. All the new search interfaces, however, were limited in the amount of image data they could show at one time. That led us, using Greg's original ideas, to the idea of a thumbnail of a thumbnail. In our industry and for our type of images I think it is very valuable information. Greg was able to provide very insightful ideas with a limited knowledge of our company and based on a few brief conversations.”

Ready to roll your Snowball?