📋 AI Product Prioritization Workshop (2 Days)

Not ready for a sprint? Start here.

Brainstorm AI opportunities, prioritize use cases, create a roadmap. Train your team on Snowball problem framing principles.

(NOTE: this is NOT the full Snowball Design Sprint methodology — that requires 2 weeks with customer testing).

Stop Building AI Products Nobody Wants to Buy

85% of AI projects fail. Most companies rush into development without validating customer demand or business viability. This intensive 2-day workshop helps you avoid becoming another statistic by teaching your team the systematic frameworks that have generated over $500M in ROI.

What's Included

Pre-Workshop (2 Weeks)

  • Stakeholder interviews with CPO, CTO, CRO, and key product leaders (4-6 interviews)

  • Product roadmap review and competitive analysis

  • Current process assessment to identify velocity bottlenecks

  • Sprint topic prioritization - select 2-3 specific challenges from your roadmap

  • Pre-reading materials and framework documentation for all participants

Workshop Day 1: Advanced Snowball Sprint Methodology

Morning: Snowball Design Sprint Framework Deep Dive

  • Learn the proven methodology used on 34+ AI projects with Agentic AI specialization.

  • Understand how to compress 8-12 week validation cycles into days.

  • Master the core problem-framing principles: Digital Twin, Value Matrix, and Storyboarding for AI Agents.

Afternoon: Hands-on Problem Framing

  • Break into 2-3 teams running simultaneous sprints on different roadmap items.

  • Hands-on problem framing of 2-3 of your highest-priority product challenges (not hypothetical exercises).

Evening: Synthesis & Next Steps

  • Team Presentations and Feedback

  • Roadmap for Day 2

Workshop Day 2: Wireframing & RAG Creation

Morning: Multiple Simultaneous Sprints

  • Learn the paper wireframing + RAG RITE methodology.

  • Break into 2-3 teams running simultaneous sprints on different roadmap items.

  • Hands-on wireframing of 2-3 of your highest-priority product challenges.

  • Hands-on RAG file + Registry creation of 2-3 of your highest-priority product challenges using your bespoke data.

Afternoon: Train-the-Trainer & Leadership Presentation

  • Final team presentations walk-through and feedback.

  • Train-the-trainer session creating 3-5 internal sprint leaders.

Wrap-Up: Implementation Planning

  • Leadership presentation with next steps and resource requirements.

  • Identify which sprints to continue post-workshop.

  • Schedule first independent sprint execution.

  • Establish success metrics and tracking approach.

Post-Workshop Support (60 Days)

  • Weekly 1-hour coaching calls (8 sessions total)

  • Slack/email support for sprint execution questions

  • Review of independent sprint executions

  • Framework refinement based on your team's feedback

Deliverables

  • Complete Snowball Design Sprint Framework playbook customized for your company

  • Validated prototypes and customer insights from 2-3 workshop sprints

  • Sprint templates, facilitation guides, and workshop materials you can reuse

  • Agentic AI prototyping frameworks and tools for RAG-driven POC development

  • UX for AI Book and LinkedIn Learning Premium Course

  • 60-day intensive implementation support to ensure capability transfer

Who Should Attend

Team Size: 20-30 participants optimal

Ideal participants:

  • Product managers and directors

  • Product designers

  • Engineering leads

  • Data Science leads

  • Cross-functional team members who need to collaborate on AI initiatives

Why this mix matters: The Snowball Design Sprint Framework forces product, engineering, design, and Data Science to align around shared problems through structured workflows—breaking organizational silos and dramatically improving innovation velocity.

This Workshop vs. Full Snowball Design Sprint

2-Day Prioritization Workshop is for you if:

  • You want to train your team on problem framing AND run multiple quick validation exercises to evaluate multiple AI product opportunities

  • You need to build internal sprint facilitation capability across 3-5 champions

  • You're ready to commit to 2 full days with your cross-functional team

  • You want more comprehensive support (60 days) to ensure adoption

The Full 2-Week Snowball Design Sprint is for you if:

  • You've identified a specific AI product opportunity worth $5M - $10M+ in potential revenue

  • You're ready to validate with real customers through rapid prototyping and testing

  • You need an AI-enabled, RAG-driven POC to test the heart of your AI system (not just button placements)

  • You want to make a confident build/buy/partner decision with deep customer validation

Many clients start with this 2-day workshop to identify their highest-priority opportunities, then engage us for full Snowball Design Sprints on the winners.

Why This Approach Works

Compressed Validation Cycles

Transform 8-12 week feature development debates into compressed prototype validation with customer feedback, enabling teams to move 10x faster.

Test the Heart of AI, Not Decorations

Using the Snowball Design Sprint Framework, teams can rapidly test and evaluate how real AI code works with your proprietary data using AI-enabled, RAG-driven POCs. This allows for deep validation of AI capabilities that's impossible to perform with static Figma wireframes.

Cross-Functional Collaboration by Design

Enable product, engineering, design, and data science to align around shared problems using rapid customer-centric experiments, breaking organizational silos through structured workflows—no more stepping on each other's toes.

Innovation with Confidence

Validating the heart of the agentic AI system allows teams to move rapidly and innovate with confidence, replacing analysis paralysis with systematic experimentation.

Build Internal Capability

Train 3-5 internal champions to facilitate sprints independently, creating sustainable innovation muscle beyond the initial engagement.

Investment & Timeline

Investment: $65,000

What affects the scope:

  • Number of simultaneous sprints (2-3 recommended)

  • Team size (20-30 participants optimal)

  • Depth of pre-workshop assessment

  • Post-workshop support intensity

Total Duration: 

  • Weeks 1-2: Pre-workshop preparation and stakeholder interviews

  • Week 3: Intensive 2-day workshop

  • Weeks 4-12: 60-day post-workshop coaching and sprint facilitation support

On-site workshops: $5,000/day premium for travel outside San Francisco Bay Area.