A $10 billion company offered me $10K to fix their AI problem.

Last month, a Fortune 500 reached out. Domain was a perfect fit for my 16 years in AI. I shipped 10 of the exact AI products they are working on.

They've got 100+ AI products across 100 teams, a dozen senior designers spread thin across all of them, and nobody knows how to collaborate cross-functionally to actually ship AI.

They wanted me to train their UX team. Their budget? $10K, 1 day on site. Why so cheap? Because their Design team can't quantify what they contribute to the bottom line. Product Managers own whether AI features succeed or fail — not UX. No metrics. No ROI. No receipts.

That works until someone asks what your Design team contributed to revenue.

I've seen this movie before and I know how it ends. GE Digital. San Ramon. Two thousand people — designers, researchers, engineers — doing real work on real AI products. Talented team. Strong culture. Legacy org. And when the board asked that one question — "what's the AI ROI?" — nobody had a number.

Two thousand people were gone in a single move. Not a slow wind-down. Not "managed attrition." Gone. The building was empty. And not one of them ever thought they would get laid off for toeing the line.

So I told this $10 billion company no.

Because I don't do inspiration. I ship products. And that's the only thing that matters now.

That's what the Snowball Sprint is.

Your cross-functional team — product, design, engineering, business — in one room, framing and shipping a real AI product your customers want to buy. Not cool insights. A framework to own your success and measure your impact in dollars. Hands-on, pens-on-paper, fingers-on-keyboards for 2, 3, or 5 days, depending on how deep you need to go.

I'm booked through March (including teaching my 5th SXSW workshop), but taking April engagements now.

Don't ask me to give you some cool AI insights to bring back to the team. But if you want to create some AI ROI instead, let's chat.

15 minutes and I'll tell you if we're a match: https://calendly.com/snowballsprint/15min

P.S. — If you're at SXSW, my latest book is in the bookstore. Come say hi.

— Greg