Digital Twin Chapter

I wanted to share something that might be useful: the Digital Twin chapter from my new "UX for AI" book (Amazon's #1 new release in Data Modeling & Design).

Digital Twin is the foundation of the Problem Framing layer in the Snowball Design Sprint Framework—and it's consistently the most requested chapter. It's the technique that helps teams avoid building AI products nobody wants by validating the customer problem before writing code:

UX_for_AI_Digital Twin_Sample_Chapter.pdf

drive.google.com/file/d/1cZaHL2i3ScRCmpNOGWS1m7qrhjbu2eO-/view?usp=sharing

I'd genuinely love to hear what you think:

  • What resonated?

  • What questions did it raise?

  • How does this apply (or not apply) to challenges you're facing?

Just email me directly at [email protected] — always curious to learn from practitioners in the field.

Warmly,
Greg

P.S. Here’s the link to the book on Amazon: